Developing a brand book is an important stage in brand creation and promotion. I began by analyzing the main competitors, their image, and the way the brand is presented in the marketplace. Then, together with the marketing team, I defined the main elements of the brand, such as the logo, color scheme, fonts, photo style, etc.
Based on these elements, I developed basic guidelines for using the brand in a variety of contexts-from website design to the creation of promotional materials. I paid special attention to the rules for using the logo and graphic elements so that the brand was presented uniformly across different communication channels.
After thoroughly reviewing and approving all elements of the brandbook, I presented it to the team and provided the necessary training and support on its use. Developing a brand book is a key step in building a recognizable and successful brand, and I am confident that my experience and knowledge will help achieve this goal.
