Description
For this project, our group had the opportunity to create the branding for So Cal Skate House in Southern California. This skate house aims to cultivate community and provide activities and events that get people outside and moving.
We created a brand that is fun and trendy and geared towards all ages but mostly teens and young adults.
Below, you will see So Cal Skate House design elements, identity system, and collateral materials. This was all developed and finalized after researching the target audience, sketching logo ideas, and questioning a focus group.
Identity System
Collateral
