Columbus Crew
The Columbus Crew hired SammySilv, Inc. to help develop an art direction and graphic templates for their 2020 playoff campaign - TO96THER (“We Rise” was later dropped). The rally flag became the primary driver for the look, feel and tone of the content. The Crew ended up winning it all thus resulting in additional support to amplify the 2020 MLS Cup victory including an officially licensed commemorative t-shirt.
