Switch off, Stay off is a digital campaign I developed as part of Re:acts annual road safety student campaign program. The project targets provisional and leaning drivers to develop a healthier attitude mobile phone usage while driving. The campaign aimed to highlight the addictive nature of having your mobile phone around while driving and emphasize the driver’s control over the road rather than having a distraction that influences their road decisions. A  static and digital motion poster was designed along with assets which would be used on social media to assist the campaign and advertisement boards.

Examples of the campaign where it would act as a reminder in the intended setting.