What makes a good logo in 2023 based on current design trends and best practices.

Simplicity: In 2023, simple and minimalistic logos are still popular. A logo should be easily recognizable and memorable, and simplicity often helps achieve that.

A good logo in 2023 should be adaptable to different mediums and contexts, such as digital platforms, print, merchandise, and packaging.A logo should be distinctive and stand out from competitors in the market and should have a long-lasting appeal and not feel dated or trendy.