Línea Gourmet Snacks
Línea Gourmet
Packaging Design

Línea Gourmet es una línea de snacks (plátanos, papas y yucas fritas) desarrollada para la marca de café colombiano Juan Valdez, donde la ilustración tipo grabado, la composición tipográfica y los colores cálidos se unen para otorgarle al producto un carácter artesanal.
Colombian coffee brand Juan Valdez Cafe needed a design for its new line of fried chips (plantain, potato and cassava chips). for LAN flights. The budget for the project was very limited, so the solution was guided by the challenge of developing a design that made the product look natural without using photographs or transparent spots in the package (avoiding also a "generic" look); it was decided to use illustrations of the ingredients, typographic composition and warm colors, in order to give the product a "handcrafted" & gourmet look and feel.

Cliente / Client: Procafecol S.A. (Juan Valdez)
Agencia / Design Studio: In-House
Dirección, Diseño e Ilustración / Direction, Design & Illustration: Juan José Montes
Línea Gourmet Snacks
127
2012
3
Published:

Línea Gourmet Snacks

Diseño de etiquetas para una línea de snacks gourmet.
127
2012
3
Published:
Copyright Info

Attribution, Non-commercial

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