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    "Question Everything" campaign for International Spy Museum Art director: Becky Bui Copywriter: Ria Palanca --------- Award: Academy of Art Unive… Read More
    "Question Everything" campaign for International Spy Museum Art director: Becky Bui Copywriter: Ria Palanca --------- Award: Academy of Art University Spring Show 2014 Read Less
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ABOUT
 
This advertising campaign for the International Spy Museum will start off with print ads that contain very controversial messages that will get people to think twice and talk about it. Not a lot of information is offered in the ads, just a headline and the hashtag #QUESTIONEVERYTHING. This will get people to do a little spy work themselves to figure out what these cryptic messages around their city are all about. The hashtag directs themto a microsite, which will show them a Spy Dictionary that decodes the words in red.
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        Another aspect of this campaign is to place ambient ads in places where people don’t like
        to be seen such as public restrooms. The ambient ads will contain messages that will
        shock them making them think that they are being watched and they begin to question
        their own privacy.
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Art director: Becky Bui, Ria Palanca
Copywriter: Ria Palanca
 
Award: Academy of Art University Spring Show 2014 Finalist