Packaging and specialty product concept to promote the ABC television show Desperate Housewives.
Strategy: Out-of-brand cross-promotion with Procter & Gamble's Tide detergent.
Kit includes a laundry bag, scoop, women's t-shirt, one pound box of Tide, binoculars, diary with pen, and a bar of soap shaped as a mobile phone.
My role: concept / copywriting / design / photo illustration
