Research
Typography, kerning, optical contrast, disposition and layout grid arrangements.
Project Summary
2021-2022
Context
This project took place during my internship at Transit Inc - Auto Parts (Largest B2B2C Automotive Replacement Parts Manufacturer & Distributor in Eastern Canada).
The aim for this project was to optimize the digital display flexibility and readability of the company's logo, while preserving the original symbolism and recognition of its identity within its industry and clients.
The clarity and legibility of the brand's graphical elements had to be improved through minimal and targeted optical adjustments, especially for a digital use. The brand’s visual territory also needed to be built upon and its logo simplified to adapt to various communication formats.
Accordingly to the client’s notoriety, values and marketing strategy, these changes had to be clearly established so that the business internal teams and partners could use it with ease.
Duration
~ 12 weeks / 10 hours per week
Improvement objectives
Small size clarity
Symbol contrast
Multiple display variants
Visual norm specifications
Project Collaborators
Marilyne Bergeron, Laura-Émilie Côté, Vilma Gonzalez,
Stanislas Garel, Alexis Major, Vincent Aubert
Stanislas Garel, Alexis Major, Vincent Aubert
