Ancient caravans were always made up of merchants carrying their exotic wares on the backs of camels. Based on this, we wanted to create a sequence reminiscent of a caravan and use the camel as inspiration for our brand in a modern touch to give it a contemporary, fashionable look so as to give consumers around the city a sneak peek of the amazing collections of traditional Indian fashion that would be on display at the Harvey Nichols stores in KSA during the Holy Month, Ramadan. So we set up an Indian-themed roaming caravan, which displayed key pieces at strategic locations each day. A promoter that would educate consumers about the Ramadan Caravan that was on display during Iftar.