There are a lot of elements to consider when designing sports eyewear. first: fitting the aesthetic of the design into the character of the brand. Second: fit and function of the structural parts of the glasses and there materials. Third: the tint, tech, function and aesthetic of the lens are critical to enhancing the experience of the user in specific environments. here are a few examples that go from concept drawing to full commercialized product. some of these items have elements that were global first to market and have elevated Ryders brand image.
PELOTON MAGAZINE spring 14