Integrated Campaign & Brand Strategy
2022 Industrial Studio Project
Project Timeline— under 3weeks
Mozzie Mystery
The Environmental Health Institute (EHI) is a public health laboratory run by the National Environment Agency (NEA) which conducts research, surveillance, and risk assessment to acquire knowledge on environmental issues affecting public health.
One of the efforts to help fight dengue is through Project Wolbachia, which involves the releasing of non-biting male Wolbachia-carrying Aedes aegypti (Wolbachia-Aedes) mosquitoes to suppress dengue-transmittingurban Aedes aegypti populations in the community. Thus far, the project has seen up to 98% suppression of dengue mosquitoes at study sites with prolonged releases, and up to 88% reduction in dengue cases was observed at study sites with at least 1 year of releases.
Problem
Singapore residents either are unaware about Project Wolbachia or think that Wolbachia is a Silver Bullet so they become complacent and relax their own mosquito prevention measures.
Narrative
We are the sidekicks of Super Mozzies — Super Wolbie (Wolbachia Bacteria) and Detective Mozzie (Male Wolbachia Mosquito). Our objective is to educate and inform residents about Project Wolbachia and the part they can play to prevent the risk of Dengue. At the same time, increase residents’ acceptance of the mosquito releases, correcting misconceptions and translating science to layman terms while keeping the message accurate, succinct and easy to understand.
Primary audience— Residents within release sites
Secondary audience— Preschool, Primary, Secondary and JC/Poly students (aged between 4 – 18)
Photo: al-sus industries
Creative Art Direction AND ILLUSTRATION
Koh Elin
Copy Writing, Deliverable Design
Timothy Ong
Brand strategy, Merchandise Design
Muhammad Syafiq
Thank you ☁️
*this project is designed for NEA
as a school assignment*
