Pareidolia - is a psychological phenomenon involving a vague and random stimulus, being perceived as significant.

Pareidolia it`s my project for my bachelor work of PJWSTK in 2010. The project provides interactive fun combined with the graphics on the snowboards. At the beginning I made a series of sketches that I've reconfigured the graphics drawn in ink. Then scanned and imported to Adobe Illustrator and printed on a prototype snowboard. Boards are in 1:1 scale, made ​​of wood and were cut and shaped like a real snowboard. Finally I made apaper model of the creation of interactive animations done in AdobeFlash. 

Prototype boards are exhibited in the Carhartt shop
edit video: Olga Wroniewicz