Drop True Samurai Alfa-Bank

Apparel
  есть вещи, которые не купишь 
ни за какие деньги — честь, достоинство 
и характер. этот дроп разработан для настоящих «современных цифровых самураев», разделивших 
с нами эти ценности

There are things that no amount of money can buy—honor, dignity and character. This drop is designed for real "modern digital samurai" who share these values with us

This collection was created to remind you of how much potential and energy are contained in ourselves. We have reinterpreted merch in the best traditions of the metaverse - is this our fantasy of what an Alpha drop would be like if it were worn by digital samurai? Eastern philosophy as a reference point was not accidentally a source of inspiration. Speaking on behalf of the bank, we wanted to emphasize that there are things in the world that you can't buy for any money — it's honor, dignity and character. Our clients and employees are the most "real modern samurai" who have shared these values with us, who will surely find something close and important for themselves in this collection When creating the drop, special attention was paid to a non-trivial approach, a complex cut and processing 
of the details of the samurai costume into casual clothes. Recognizable motifs from Japanese engravings of the 19th century, layering and a large number of elaborate details in fittings and prints are borrowed. For the first time we used fabrics developed 
with the use of our fabrics with our unique textile designs developed specifically for this collection


ALFA BANK BELARUS / TRUE SAMURAI / 2023

IDEA / ART DIRECTION / PRINTS / SCETCHES / DARIA POLOZHENTSEVA
ART DIRECTOR & STYLE, PRODUSER FOTO/ ALEXEY KOLOMIYTSEV
FOTO / SET DESIGN / JANE KOKA
TECHNOLOGIST / CONSTRUCTOR / OLESYA DENISOVA
BRAND MANAGER / OLGA BRODINSKAYA
PROJECT MANAGER /ANNA GREKOVA
MARKETING DIRECTOR / NATALIA SUVOROVA


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Drop True Samurai Alfa-Bank
Published:

Drop True Samurai Alfa-Bank

This collection was created to remind you of how much potential and energy are contained in ourselves. We have reinterpreted merch in the best tr Read More

Published: