Brand name: "Bloom"
Overview: Bloom is a natural skincare brand that focuses on providing customers with gentle, organic products that nourish and enhance the natural beauty of their skin. The brand's mission is to empower individuals to feel confident, powerful and beautiful in their own skin, without the use of harsh chemicals or synthetic ingredients.
About the Project : "Bloom" is a project that's close to my heart and easily ranks among my favorite designs. In 2023, ChatGPT threw an interesting challenge my way – create a logo for a skincare brand which had the element of organic but also had to portray confidence. It was a bit out of my comfort zone. The whole process turned out to be a fun adventure, pushing me to try things I hadn't before.
Overview : / The logo has a combined serif and handwritten fonts to achieve a simple yet elegant look, reflecting the brand's organic feel. The use of a light maroon and the cream color palette adds a touch of confidence and gentleness, making the logo uniquely appealing. This choice embodies the essence of Bloom, capturing the blend of organic beauty and timeless elegance in a straightforward and visually striking way /
/ Logo Variation /
/ Focus Points - Confidence, Elegance & Beauty /
Why - The use of a color palette which involves a shade of ‘Green’ and ‘White’ is overused in the industry of organic products or more specifically organic skincare products. The use of these colors makes the entire space very monotone and indistinguishable from one another. Rather than only focusing on the ‘organic’ aspect of the product it’s more important to focus on how the product makes the consumer ‘feel’ when using the product.
The use of deep burgundy or maroon gives the essence of confidence, sophistication, strenght and warmth. And, a light cream color, it adds a soft and gentle touch. This combination suggests a balance between boldness and subtlety, making it suitable for a brand that wants to convey confidence, elegance, and a natural, organic feel.
/ Mockups /
Bloom - Identity Design
Made by: Ankit Gogoi | Service: Identity Design | Year: 2024 |
Passion Project
