Business Identity Project
This was the second project in ARTS 222 in which we were instructed to redesign the logo, letterhead, business card, and envelope for a local business. I chose a restaurant called "Market at Main." The initial idea for the redesign was something that communicated good, fresh food while maintaining a clean, modern aesthetic.
I primarily used Adobe Illustrator for this project until I had to use InDesign to add my designs to a specific layout. My biggest challenge on this project was not over-repeating some of the vector elements, such as the tomato or the use of lines. Overall, working through the process of this project was a pleasant experience.
