The development project for Lunar Lab's brand identity and packaging, a cosmetic brand for body and facial care, features a carefully thought-out and modern design. The key part of this process is creating a brand identity, which includes the logo, color palette, typography.
Logo: The Lunar Lab logo was designed with a focus on skincare themes to convey associations with gentleness and magic. The logo is simple, recognizable, and easily understood by consumers.
Color Palette: The chosen color scheme reflects the essence of the brand. Soft and gentle shades emphasize the idea of care and feelings of relaxation.
Typography: A font matching the brand image was selected. It's modern, clean, and easy to read, emphasizing the professionalism and elegance of the products.
Packaging: The packaging design also reflects the brand's concept. Packaging materials are eco-friendly and sustainable. The design includes elements of the logo and abstract forms that evoke associations with gentleness. It's important for the packaging to be user-friendly and attractive to consumers.
Modern Design: The overall project style aims for modernity, innovation, and attention to detail. Minimalistic elements further highlight the quality and purity of the products.
This brand identity and packaging design not only create an appealing appearance for the products but also help establish the brand's recognition in the body and facial care cosmetics market.
Services: Brand Identity + Packaging.
Services: Brand Identity + Packaging.
Sincerely,
Nastiia
