• Add to Collection
  • About

    About

    For my final year project, I chose to brand a fictional space called Matbakh – the Arabic word for kitchen. Matbakh hosts cooking events focused … Read More
    For my final year project, I chose to brand a fictional space called Matbakh – the Arabic word for kitchen. Matbakh hosts cooking events focused on Arab cuisine, these events teach the users how to cook Arabic food by tackling one ingredient at a time. The product of these events is a publication dedicated to each ingredient covered by the different events. I chose to move away from the typical medium used to represent food – photography, and instead used digital illustration. The color palette was limited to one or two colors that embodied the ingredient most vividly. The Arabic publications discuss the history of the ingredient, the different types, the myths and stories revolving around it, the places where the ingredient grows, how to use it, and three recipes that use the ingredient. I also designed plates, placemats, and a couple of promotional posters inviting people to visit Matbakh. Read Less
    Published:
LOGO / Based on Archaic Kufi
 
 
 
LOGO / Three variations
 
 
ILLUSTRATION STYLE / Based on geometric units
 
 
 
STATIONERY
 
 
 
MASTHEAD, DESIGNED ISSUE NUMBERS, AND COVER ART
 
 
FRONT AND BACK COVERS
 
 
SERIES OF 11 COVERS
 
 
SPREADS FROM INSIDE THE BOOK ON LEMONS
 
 
 
SPREADS FROM INSIDE THE BOOK ON FISH
 
 
 
 
SPREADS FROM INSIDE BOOK ON EGGS
 
 
 
RECIPE LAYOUT AND ICONS
 
 
 
SPREADS FROM INSIDE OF THE BOOK ON POMEGRANATES
 
 
 
BOX DESIGNED FOR EASY STORAGE OF PUBLICATIONS / Black wood with vinyl
 
 
PLATES AND PLACEMATS
 
 
 
PROMOTIONAL POSTERS