ABOUT
Crave positions as a new challenger brand within the fast food industry. They focus on bringing people healthier food with better quality and a wider range of food selections.
Attributes:
Variations - Much more healthy and tasty choices over burger selections.
Variations - Much more healthy and tasty choices over burger selections.
Real and Natural - No artificial ingredients. They offer real and natural food for the real and natural people like you.
Fun and Youthful - Crave is fun and youthful!
*** It is a made-up brand, which created for student branding course***
LOGO
COLOUR PALETTE
PRIMARY
SECONDARY
TYPEFACES
PATTERNS
ILLUSTRATION STYLE
STATIONERY
OFFICIAL WEBSITE
RESTAURANT
Exterior
Image Source: Found Muji Aoyama
Interior
Image Source: Wienerwald by Ippolito Fleitz Group
UNIFORM
DELIVERY TRUCK
PACKAGING
Hot Beverage Cup
Twist the sleeve to match the label and beverage inside
Demonstration: hot beverage cup & sleeve
Cold Beverage Cup
On the lid, a small foldable feature designs to indicate the cold beverage content and match with icons on the cup as well.
On the lid, a small foldable feature designs to indicate the cold beverage content and match with icons on the cup as well.
Demonstration: cold beverage cup and lid & icons
Take-out Combo Package
Include a burger, an order of fries, a cold/hot beverage, and sauce packs.
Include a burger, an order of fries, a cold/hot beverage, and sauce packs.
Burger
Demonstration: wrapped burger with label
Demonstration: colour coding labels that feature ingredients
French Fries
Take-out Drink & Cup Holder
Demonstration: Front with logo
Demonstration: Back with pattern
Soup Cup
Ice-cream Cup
Sauce Packs
Tableware
