I based my campaign on the connections famous authours and playwrights have with National Trust sites. I used their connections to create "I went to..." cards based on those sometimes found at museums, galleries etc. for people to fill in but written in the style of their writtings.

Using typefaces as a guide, I hand wrote the stories to give them a more handwritten aesthetic. The tagline "Where will you go?" Is intended to ask 2 questions: 1. Which National Trust site will you visit? and 2. Where could the inspiration you find there take you in life?

 

The colours for the posters were taken from photographs of the sites to give them a visual connection to the places.