Toby's Estate
Flagship store of Toby's Estate in Salcedo Village, Makati City
Flagship store of Toby's Estate in Salcedo Village, Makati City
Toby's Estate was born in Australia in 2001 by Toby Smith. He spent the next 12 years sharing what he had learnt with a team of passionate coffee enthusiasts, opened several signatures cafes, and built a loyal network of over 600 independent cafes who serve Toby’s Estate coffee exclusively.
We were commissioned to establish the brand identity of this neighborhood cafe / resto located in Salcedo Village, Makati. The concept for the space was casual and friendly. We worked closely with the designer of the space who is also a partner for Tobys Estate PH and a long time client of ours. Work includes the design and production of the menu, placemats, display cards, signages for the cafe, staff only and bathroom, window display decals, grease paper, mural and website.
Website - www.tobysestateph.com
Related link - Toby's Estate CCM
Related link - Toby's Estate BTA
Cafe interiors
Bespoke communal table
Beautiful plant arrangements makes the interiors alive
Blackboard menu design for the espresso bar
Label display design for small bites on the counter
Glass decal designs
Decal details
Decal sticker design for cafe exterior
Hand painted metal plate labels for different time-zones
Wait number cards
Bathroom signage
Staff only signage
Menu design
Menu and placemat designs
Interactive placemat design printed on craft paper - fill it up while waiting for your meal
Grease paper pattern
Hand-painted mural inside the cafe - a visual life of a coffee-junkie from day to night. Also say hello to Stella the doggie
We also commissioned calligrapher Patrick Cabral for the kitchen glass specials. He also did the slow bar mirror letterings with coffee quotes which will be frequently updated
Slow bar lettering
Toby's Estate - 125 L.P Leviste Street, Salcedo Vilalge, Makati City
Architecture / Interiors – Chut Cuerva
Design and Art Direction – Inksurge
Photography – Miguel Nacianceno
Photography – Miguel Nacianceno
Glass and mirror calligraphy - Patrick Cabral
Additional Photos - Inksurge
