Interbrand 'Rebrand'

•

One of my projects this year was a hypothetical rebrand. This was ran in conjunction with Interbrand London; we had the choice of rebranding Interbrand, Asics or Eyes Wide Open, as you can tell I chose Interbrand. I felt that their image at the moment was that of a giant goliath who went around buying up every little agency they could.

My Brand Idea was "A worldwide network of individual studios all under the Interbrand umbrella". My research showed that each studio had a very different way of doing things and I wanted this to come through in the brand. Each studio was given a feature font (chosen by the typeface used on the cities metro system) and style that reflected it's host city.