HONDA | FY23 EVERGREEN SPRING CAMPAIGN
Client: Honda
Studio: King and Country
Studio: King and Country
Creative Director: Rick Gledhill
Art direction and Design: Eunha Choi
Art direction and Design: Eunha Choi
The concept of "Rugged" aims to capture the essence of energy and excitement in a Honda campaign. I developed design frames to present this concept, emphasizing bold and thrilling moments.
The visual elements included gritty and textured typography to convey a sense of ruggedness.
Additionally, I incorporated edited footage of Honda vehicles, strategically selected to amplify the dynamic energy of the campaign, creating a Honda-specific hype reel.
