BRU-HAHA Brief: Create a product wrap, box or sleeve for Bru-HaHa! introducing the new brew-based product of your choice using any method of fermentation, distillation or brewing. 

I responded to the brief by creating 'Personality Cocktail Cans' in which stemmed from the idea of men who are non-beer drinkers feeling embarrassed for drinking cocktails, due to the glasses they come in. As a university student, people usually meet up at people's houses to have "predrinks" before going out and I wanted to create a drink that people can have fun with, which led me to develop the idea of the 'Personality Cocktail Cans'. This was due to everyone associating their friends with a title such as one friend being the funny one, or another known as the angry one. I implanted this idea into a pack of 4 cans and created a different design for each can that associated with a key word, allowing for friends to give the can to the person most associated to the can. I am really happy with the outcome as they provide a fun activity for students as well as stag dos, hen dos and parties, conveying how it targets a niche audience.