D&AD New Blood Awards Entry, 2014
Brief
Repackage Purdey's Rejuvenate and extend it's range to include one new product- Purdey's Natural Energy.
Concept- Harmony
The Golden Sections and Fibonacci Sequence are thought to bring harmony, balance and proportion to many aspects of nature. The Human Body, plants, weather and the galaxy are some of those which show evidence
of how they rely on this fascinating sequence of numbers in order to; function, grow, move and work.
In addition, the sequence is also used in music, art and architecture with the thought that it brings a
harmonious appearance and feel.
This major influence of the workings of nature, became the main inspiration for my concept.
It symbolises Purdey’s; a health drink which works in harmony with mind and body.
The bottle structure and design is inspired by the circular Golden Sections model. This uses the
Fibonacci numbers to create a harmonious pattern of circular proportions, and is also reflected in
Human body proportions.
3D visualisations by Nick Bishop.
