We're passionate about creating unique and memorable branding experiences that capture the essence of a brand and resonate with its target audience. When we partnered with Pally Restaurant to develop a comprehensive branding strategy, we were inspired by the name itself - "pally" meaning "friendly and sociable" - as well as the brand's blend of retro and modern themes. We conducted extensive research and benchmarking, analyzing the competitive landscape and identifying opportunities for differentiation. We then worked closely with Pally's team to conceptualize a cohesive visual identity that would reflect the brand's values of quality, sophistication, and socializing. This included developing an unorthodox color palette that evoked the 40s and created a retro mood, as well as a logo that was both contemporary and classic, with a distinctive typeface that communicated the brand's values. The result was a successful branding campaign that effectively differentiated Pally from competitors and attracted diners.
Creative Direction: Çağıl Aygen
Brand Design: Çağıl Aygen
Visual Design: Valeryia Herasimava
Interior Design: 15 Design Studio