Acornmain - Website Traffic up 300%
Acornmain Limited are Independent Financial Advisers that have been providing honest financial advice, free of financial ambiguity, to clients for over 30 years. They provide the typical pack of services from investments to pensions.
Deliverables
- Logo design
- Website design
- Wordpress development
- Business stationery
Background
The client wanted to refresh their really old logo identity and website. It was important to them to retain the essence of the previous identity which featured an acorn, but modernise it. For the website the client wanted a fresh look and simple user journey to encourage new visitors to get in touch.
Approach
I produced two core logo ideas, one focusing on the acorn and one focusing on a squirrel holding an acorn. I felt the second idea held more personality and had more application for the brand. However the client wanted to go with the first idea as it more closely connected to the original logo.
For the website I wanted to steer away from using square boxes for images. Instead I developed an organic shape that symbolised an acorn and could be used to colour panels and framing imagery.
This provided the brand identity with a softer and more personable look and feel.
Outcome
The new logo has a fresh look and modern typography. Since the website relaunch, the visitor traffic has tripled and the client is receiving numerous new enquiries.
"Mark is professional, knowledgeable and easy to speak with. He helped us to easily understand the technical nature of our requests and always provided mock-ups and replies to enquiries in a timely fashion. He produced a wonderful new logo and website for us - very happy!"
