Your Playground is an inventive and playful interactive experience, built for 6-12 year olds, who want to design their dream playground (though adults can join in the fun as well). As part of a promotion, Allstate will build the winning design in Chicago as part of the city's Olympics bid. The experience walks users step-by-step through the process of designing a playground and than voting on and viewing it in a gallery.
Central to this campaign is not only a great core concept, 'give kids the ability to design their own playground', but also a great cause. To support the campaign, Domani Studios created a kid-friendly user interface that clearly and concisely directs the user through a relatively complex set of functionality towards the common goal of designing the playground they want to see built.
Central to this campaign is not only a great core concept, 'give kids the ability to design their own playground', but also a great cause. To support the campaign, Domani Studios created a kid-friendly user interface that clearly and concisely directs the user through a relatively complex set of functionality towards the common goal of designing the playground they want to see built.
