In 2014 we had one of the most distressful political elections in our country's recent history.
We still had to sell a dull natural tranquilizer with a restrained budget. That was a problem because the political tension gathered the whole spotlight, thus making it very difficult for brands to shine. That's why we created this inexpensive 7 second ad that aired just after every news commercial break during election day while the whole country was watching.
*The sign you're about to see is the most colloquial and popular representation of what an anus looks like when you're fearing the shit out of your pants.
