Drawing inspiration from the imagery of each coffee drop falling during the V60 process, RYMEE team illustrated the image of towering buildings to symbolize the development of a dynamic, thriving city - "Saigon never sleeps".
The coffee seed is nested inside clearly through the letter O to create an amiable feeling and evoke close association with the coffee product.
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Let's take a stroll around Saigon with Saigon Neo.
Client: Saigonneo coffee
Agency: Rymee Creative
