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Knog Scout




In early 2022, Knog a leading cycling accessories brand, launched 'Scout', their sophisticated bike alarm and finder solution.

We were invited to help create engaging photo-real visuals to support the introduction of Scout, showcasing some of the innovative features and benefits to modern, multi-disciplined cyclists.

Louis Philo - Creative Direction:
Stray Orbit - Creative Direction (CG), Design & 3D Visualisation & Animation
Matt Cahill - Design, Editing & Post
Szymon Kubicki - 3D bicycle model






LAUNCH ANIMATION & FILM

Our goal was to highlight Scout's two distinct installation modes in one intricate yet seamless 360-degree animation. This would then connect harmoniously into live action footage featuring the same two styles of bicycles.

By building a meticulously detailed product explosion sequence, we provided viewers with not only a comprehensive view of the product's integration onto a bicycle, but also highlighted the key benefits associated to both casual and expert riders.

The results were compelling and showcased our team's expertise and commitment to creating high-quality work that exceeded our clients expectations.







ECOMMERCE VISUALS

Using solo & in situ compositions, we once again focused on highlighting the unique dual application for Scout, providing Knog with a suite of highly detailed, photo-realistic eCommerce ready images.





PROCESS  |  R&D

As with every project, our creative discovery & conceptual process lead to some very fun explorations with materials, lighting, compositions, motion & scene designs.
While not everything we conjure up gets used, we still enjoy sharing the journey that lead us to the final campaign artwork.
Knog Scout
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