AIB Mobile App UX
I led this project as part of my Masters of Science in Digital Marketing at Technological University Dublin.
The brief was to improve the mobile app of Irish bank AIB to appeal Gen-Z consumers.
With the rise of fintech companies, AIB wanted to be perceived amongst Gen-Z as a modern and innovative brand that understood their needs.
After conducting a customer research (200 people were interviewed) and a competitor analysis, I was able to de termine the key customer needs and journey to deliver the ideal UX.
See below the wireframe that illustrates the customer journey on AIB's new mobile app.
The project was presented to senior executives at AIB who gave us excellent feedback and recognised the value in our findings to conduct future improvements on their app.
