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    This is a conference branding project for my Visual Communication I class at Pratt. Crisis and growth is a three-day conference, exploring about … Read More
    This is a conference branding project for my Visual Communication I class at Pratt. Crisis and growth is a three-day conference, exploring about how creatures and human beings adapts to a whole new environment, not only physical, but also mentally. However, adaptation is a gradual process. The main goal of the conference is to facilitate the process of adaptation pursuing a balanced environment. Read Less
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[Crisis and growth] 
is a three-day conference, exploring about how creatures and human beings adapts to a whole new environment, not only physical, but also mentally. However, adaptation is a gradual process. The main goal of the conference is to facilitate the process of adaptation pursuing a balanced environment. 

 
[Day 01]
The conference starts with Darwin. By examining the mechanism of his evolution theory, we can envision how to apply it to the current case of human beings.

 
[Day 02]
Today’s greatest challenge is addressing the gender, racial and family issues. It is very important to fight for our rights, and
bridge the gaps between among people.
 
[Day 03]
As we think about our future economy and ecology, the whole system becomes very complicated and unpredictable. How we prepare for the future is very important. 
 
Logotype
 
 
[Art direction] 
The art direction for the conference is “movement”, because neither “crisis” nor “growth” is static. Both of them have a process, and keep changing. Therefore, the logotype is designed as a blurry typography, and creates a dynamical effect. Also the series posters take up the idea of “stop motion,” so there are three repeated images on the scen
Business Card
Stationary
Day 01 Poster– Nature
 
Day 02 Poster– Human
 
 
Day 03 Poster– Economy
 
Website
 
 
 
THANK YOU