To promote this new all-in-one social app we were asked to design collateral for a number of activations happening around SA, including a vehicle wrap. Inspired by free-flowing street art and the organic nature of WeChat, we wanted to use typography to visually illustrate the multi-functional and all-encompassing nature of the app. Faced with an extremely tight deadline, we decided to push the boundaries (and ourselves) to produce this eye-catching identity.
Agency: RedWorks (Ogilvy & Mather Cape Town)
Creative Director: Owen Ingarfield
Art Direction/Design: Amy Novella, Martin Jones
Copywriter: Adele Steyn
Intern: Courtney Benjamin