Route is the audience research body for outdoor advertising and marks a big turning
point for the outdoor medium. It highlights journey patterns and how consumers
move around when out-of-home. The data allows campaigns to be built around
any combination of audiences, including those not traditionally receptive to OOH
advertising enabling better targeting of campaigns to specific audiences.
The OMC asked me to come up with an informative and eye-catching infographic as a
visual guide to Route. I produced this fun and informative design and the OMC were
over the moon with the result.
