Our client, Klasha, is a fintech company delivering cross-border payment solutions for businesses and individuals in African countries. Each financial product they offer aims to provide borderless commerce by allowing consumers and retailers to make and receive payments in their local currencies. Having covered six African countries, Klasha plans to expand its services to drive the adoption of fintech further.
When creating fintech platform’s design, the main challenge was considering and comprehending the brand’s tone of voice and implementing the updated UI/UX following the client’s needs and vision. Arounda experts needed to recognize Klasha’s primary stakeholders’ requirements and the feelings they aimed to convey through design. Another concern was creating a UI/UX according to the user portrait described by the client.
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