Background
Human beings are speciesists, they consider animals to be inferior beings and exploit them to achieve their own goals.
Insight
The human being is not born speciesist. According to a study conducted by Oxford University, children are not speciesists.
Idea
Announcing the return of the great Disney classic movies to cinemas removing animal characters from the posters.
Execution
Through augmented reality people can watch videos of exploited animals and join Peta's cause by signing the petition.
