We are entering an autonomous world in terms of mobility.
Experience-based company which has a broad line-up on devices, like Samsung,
Experience-based company which has a broad line-up on devices, like Samsung,
can be the forefront of introducing new type of automotive user experience.
‘Samsung Ellipse’ is project showing my idea of future mobility interior-exterior approach
which prioritize the owner by user signifying design and interface.
which prioritize the owner by user signifying design and interface.
Conventional automotive interior had a instrument panel in a form of ‘DASHBOARD’.
Samsung Ellipse is introducing the ‘ELLIPSE INTERFACE’ to break that rule.
‘ELLIPSE INTERFACE’ is a overhead ring-shaped device which changes shape by two different modes.
This makes Samsung’s new automotive control focused on user,
but making a relaxing living room-like interior at the same time.
Designer : MINHYEOK KIM / kmhyeok97@gmail.com
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