Jan Řezáč (JŘ) is a web consultant, well known in Czech Republic for his distinctive opinions, mentoring approach and crazy laughter. He wanted to differentiate from the ever-so-boring orange&grey web consultancy agencies and show some teeth. He also finished a first original Czech book on web design process, which he wanted to promote.
We decided to portrait him as an uncompromising and slightly mad ruler. In tongue-in-cheek way — with an oversized golden sealring, aristocratic poses and godlike stage appearance. Yet still some people don't get it is over-the-top deliberately and I feel sorry for their mothers.