MWC: On
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At Mobile World Congress Las Vegas we needed to introduce a brand new side to Verizon. Its long awaited entertainment product, +play. And we did this by creating a presentation around a simple concept: The Future of Entertainment is on.
For the ultra–widescreen at this year’s venue, we created a bespoke motion-design system; seamlessly blending 2D, 3D and typographic elements. All tailored to fit with the brand’s sharply honed look of stark Swiss type, with thoughtful motion principles.
Ultimately creating a unique presentation that delivered the brand’s key messaging while standing out from its competition and stealing the show.
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Client: Verizon
Product: Brand
Production: Art&Graft
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