Russian Olive company has adapted amaranth (a grain crop cultivated by the ancient people of Latin America) for Russian weather conditions. This crop served as the basis of the diet for native americans as well as a holy plant and the lifeblood as early as 8 centuries ago. Russian Olive cultivated and patented two new varieties of amaranth, and then began to sell products made from it: cereals, grain, flour and oil.
We developed positioning and the name of the brand of products with amaranth. Amarancho simultaneously includes the name of the crop and references via morphology Central and Soulth America, the motherland of amaranth.
We developed positioning and the name of the brand of products with amaranth. Amarancho simultaneously includes the name of the crop and references via morphology Central and Soulth America, the motherland of amaranth.
Drew illustrations for each of the four products in this line: cereals, grain, flour and flakes. There is a connection to the natives who first discovered amaranth in ancient times — Aztecs, Aaya and Incas. These illustrations show characters in traditional clothes, jewelry and headdresses of Ancient American civilizations.
The back of the packaging has recipes and ways of cooking Amarancho products to demonstrate customers how to use new products.
