The Work:
This compilation of commercials and special projects represents the early 90's ''Golden Dawn'' of Israel's Animation and Visual Effects industry.
Just before the opening of Israel's first commercial Channel2, I was ''imported'' to Israel, and tasked to establish the creative team for 3D CG Visual Effects and animation, and lead CG production of the first high-end studio in Israel - Pixel Studios.
With only few computer-creatives and few computer workstations in the country, these were exciting and dynamic times - when every project was a new unkown and pioneering adventure.
My involvement - across hundreds of projects - were ranging - from director & creative director, to animation director and VFX supervisor.
The Challenge:
CG animation and Visual Effects were novel medium, and the main challenges were to quickly elevate the levels of knowledge about CG, and - enable the best possible communication between clients and creatives, placing everyone on the same page.
While being film director who can draw well, I assisted many directors communicate their visions, enabling and encouraging creativity - while assuring the efficient productions.
Achieved:
Several commercials from this reel - won various awards at few international advertising film festivals during 90s, and helped launch careers of many directors, actors, animators, advertising agencies, and production companies.
Creative processes and solutions our team have established in those very beginnings, became templates for production of few early animation and post-production houses in Israel.
Creative Passion of few teams I was leading during early 90s - triggered transformation of Israel's young animation and Visual Effects industry - into serious business.
We were pioneering Israel's TV content production, commercials, interactive multimedia, games, as well as brand new technologies for digital content production.
My personal pleasure was to support and watch the growth of so many great talents at Pixel Studio, JCS, Broadcast Video, and Videosonic Studio - many of which later became leading figures in Israel's Animation, Design, Visual Effects, Games, and High-Tech.
The first core of my creative team were: Dusan Strugar, Aleksandar Stiglic, Arik Boaz, Matthew Unwin, Tim Waddy, Ivan Djordjevich, Michal Wolf, Noam Barak, Haim Sarusy, Ofer Sadot, Florence Deschanet, Roy Yogev, Noa Morag, Yossi Shamshtein, Ittay Bahar, Sebastian Witkin, and Zohar Sdeur.
