I am a co-founder of a Polish streetwear brand, Dziedzic Pruski. The name and logo were inspired by a joke from an old comedy movie called 'Miś.' Dziedzic became the brand hero and allowed us to establish a unique communication with our customers. With 10 years on the market, hundreds of pop-culture-inspired designs, and over 100,000 t-shirts sold, I was responsible for branding, creative and art direction, graphic design, and illustration.​​​​​​​