Nvohk is an eco-clothing startup company harnessing the collective powers of crowdfunding and crowdsourcing. This means that, for a yearly fee, members get to submit design ideas as well as decide on how to manage the company. The brand was created to raise environmental impact awareness, targeting and inspired by skate boarding and surfing communities. The central placement of the O of Nvohk lent itself to a strong focal point, which doubles as a reversed out O and conceptually as the earth without any obvious cliche. The surrounding letters provide the flourishes to encircle and complete the O, and conceptually to suggest breaking waves and care of the earth.