GrossLiebental

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Branding & identity for a modern town near the sea

GrossLiebental is a socially responsible project. From the beginning, work has been carried out with top Ukrainian urban planners to design the infrastructure of the region, taking into account the possibilities of residential development. The project restores the local identity of the area and diversifies the load on the city's infrastructure: it reduces the need for pendulum migration, changes the direction of traffic flows, develops peripheral infrastructure at the level of the city center, and forms a European perception of life near the sea and its accessibility.

Our task was to develop a logo that will be easy to remember, have an original and interesting sign (a separate element) that will become the basis of the visual identity, look stylish on advertising media, and have the possibility of integration into the design of the urban environment.

The sign shows a combination of two letters "G" and "L" — abbreviations of the company GrossLiebental in a rectangle with rounded corners, which symbolizes the window in future.