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I created over 35 posters for Lollapalooza Brasil 2023 that were used throughout the festival's expansive 600,000 square meters area, ranging from public spaces to backstage areas, Lolla Lounge, and Lolla Comfort. Drawing inspiration from vintage, modern, and psychedelic styles, I aimed to connect with young people who love pop/alternative culture. Additionally, I created exclusive illustrations for the headliners and co-headliners, including blink-182, Tame Impala, Billie Eilish, Lil Nas X, and Rosalia, to engage the audience and enhance the immersive experience of the event.
With over 300,000 visitors and 79 artists performing from March 24th to 26th, Lollapalooza Brasil is one of the most significant music festivals in the country. This festival inspires events worldwide, and It was an absolute honor to contribute to the visual experience of the 10th edition.
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With the aim of capturing the true spirit of the Lollapalooza Brasil 2023 event, I utilized Adobe Photoshop, Adobe Illustrator, and Procreate to craft over 35 posters. To achieve a unique vintage yet modern aesthetic, I incorporated True Grit Texture Supply brushes and distress action, along with
paper textures in the design process.
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Capturing Memories at Lollapalooza Brazil
The poster wall at Lollapalooza Brazil has become a beloved feature of the festival, with visitors eagerly snapping photos in front of the colorful and captivating illustrations. The wall has become iconic and even attracted the attention of headliners like Billie Eilish, who couldn't resist posing in front of the poster made specifically for her. It's no surprise that the poster wall has become an essential part of the Lollapalooza Brasil experience, adding to the festival's vibrant and immersive atmosphere.
Billie Eilish posing by the side of the poster made for her at Lollapalooza Brasil 2023.
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Thanks for watching! 👩🏻🎨✨
