Introduction:
Bukas PH, a leading Filipino financial technology company that offers affordable and accessible education and personal loans to students and young professionals, engaged me to create a series of videos called "Bukas Shorts Series." The videos were designed to showcase the benefits of Bukas PH's loan services in a visually appealing and engaging way.
Bukas PH, a leading Filipino financial technology company that offers affordable and accessible education and personal loans to students and young professionals, engaged me to create a series of videos called "Bukas Shorts Series." The videos were designed to showcase the benefits of Bukas PH's loan services in a visually appealing and engaging way.
Objective:
The primary objective of the project was to create visually appealing and engaging motion graphics videos that would effectively communicate the benefits of Bukas PH's loan services to their target audience. The videos needed to be informative, entertaining, and easy to understand, while also highlighting the unique features of Bukas PH's loan services.
The primary objective of the project was to create visually appealing and engaging motion graphics videos that would effectively communicate the benefits of Bukas PH's loan services to their target audience. The videos needed to be informative, entertaining, and easy to understand, while also highlighting the unique features of Bukas PH's loan services.
Approach:
To begin the project, I conducted extensive research on Bukas PH's loan services, target audience, and competitors. They identified the key differentiators that set Bukas PH apart from its competitors, including their affordable and accessible loan services and their commitment to helping students and young professionals achieve their goals.
To begin the project, I conducted extensive research on Bukas PH's loan services, target audience, and competitors. They identified the key differentiators that set Bukas PH apart from its competitors, including their affordable and accessible loan services and their commitment to helping students and young professionals achieve their goals.
Using this information, I created a series of motion graphics videos that highlighted the benefits of Bukas PH's loan services in a visually appealing and engaging way. The videos were designed to be short and to the point, with a focus on clear and concise messaging.
I used a variety of animation techniques, including 2D and 3D animation, to create visually appealing and engaging content. They also incorporated dynamic sound effects and music to enhance the overall viewing experience.
Results:
The "Bukas Shorts Series" videos created were well-received by Bukas PH's target audience and helped to increase their brand awareness and customer engagement. The visually appealing and engaging content effectively communicated the benefits of Bukas PH's loan services and helped to position the company as a leader in the industry.
The "Bukas Shorts Series" videos created were well-received by Bukas PH's target audience and helped to increase their brand awareness and customer engagement. The visually appealing and engaging content effectively communicated the benefits of Bukas PH's loan services and helped to position the company as a leader in the industry.
Conclusion:
Together with the Bukas team, I was successful in creating visually appealing and engaging "Bukas Shorts Series" videos for Bukas PH that effectively communicated the benefits of their loan services to their target audience. The team's research-driven approach and focus on creating visually appealing content resulted in unique and engaging videos that resonated with Bukas PH's target audience and helped them to stand out in a crowded market.
Together with the Bukas team, I was successful in creating visually appealing and engaging "Bukas Shorts Series" videos for Bukas PH that effectively communicated the benefits of their loan services to their target audience. The team's research-driven approach and focus on creating visually appealing content resulted in unique and engaging videos that resonated with Bukas PH's target audience and helped them to stand out in a crowded market.
