FURSAAD is a juice bar situated in Oman, dedicated to offering a wide variety of delectable and healthy
products to satisfy diverse consumer preferences. The menu includes a range of refreshing juices, frozen yogurt, tea, and snack pots that are prepared with great care and attention to quality.
The brand name, FURSAAD, is a tribute to the mulberry fruit that is widely grown in Oman and other Gulf countries. The vibrant red and purple hues of the fruit have inspired the color palette of the brand, reflecting the connection with the local environment and culture.
To create a visual identity that captures the essence of FURSAAD, the logo was designed using a bold Arabic typeface, accompanied by identity icons that feature intricate ornaments inspired by traditional Omani patterns. This distinctive approach has resulted in an authentic brand that seamlessly blends the rich Omani heritage with a contemporary twist.
THANK YOU!
