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    Winning proposal for a live brief set by Edinburgh Napier University. The client requested a campaign that could advertise the School of Creati… Read More
    Winning proposal for a live brief set by Edinburgh Napier University. The client requested a campaign that could advertise the School of Creative Industries' Degree Show. 7 Disciplines display work at this show: Advertising, Design, Film, Journalism, Music, Photography and Publishing. What do they have in common? Sure, they're all creative. What else? They all use paper as a vehicle to express their creativity. Imaginative applications of paper can be found in origami. It was no accident the Napier triangle is repeated throughout the various executions. Read Less
    Published:
The Idea
Various folded paper models featuring Napier triangle 
The Campaign
Bus interior 
Press ad (half page)
Proposal for press extension