SUPOR Blender Family Design Language
Introduction:
This is a deep design collaboration between Oneobject and Supor in blender category.
Starting from 2019 and continuing for over five years, it has spanned multiple blender models centered around the L-type product architecture platform. The design process required significant time and effort, with countless decisions and optimizations, resembling an unfinished marathon race. This case study aims to summarize and review multiple projects, in order us to learn from the past and continue for the future.
Starting from User Experience:
-How to provide users with convenient meal preparation experiences and shorten cooking time.
-How to advocate for a nutritious and healthy lifestyle while meeting the need for quick breakfast for family members.
-How to address the issue of easy cleaning of blender components after use.
-How to solve the problem of storing the blender conveniently.
-How to improve the experience of handling glass cups more effortlessly.
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Thoughts on Design Elements and Language:
By combining Supor brand positioning, product strategy and planning, user needs, technology iteration, market feedback, and channel insights, we explored and refined the visual elements and design language gradually for the entire L-type blender product line.
The most challenge and difficulty throughout the process were not establishing and achieving consistency in the design language, but rather maintaining enough openness, feasibility, and room for exploration while adhering to the set design guidelines.
Considering how the design language will dynamically evolve over a longer time frame, it shouldn't be rigid or immutable. Instead, it should continuously evolve and adapt with product and technology iteration, while also considering the unified brand product image and differentiated channel requirements.
Design language keywords:
Monolithic contour | Architectural spirit | Compact form | Sculptural sensation | Liquid surface
Applying metal stamping for an unibody base design, which is a great challenge on manufacturing limitation.
Second-generation detachable cup design, making it easier for users to dismantle, clean, and maintain after use
Team members:
Supor：
Chen Jian, Jin Wen, Huang Shengyan, Yang Xuejin, UI design, R&D team
Oneobject：
Doyle Wang, Evan Ma, Gyeongseon Lee, Isaac Chan, King Wong, Martin Poon, Mak Ming, Pietro Militello, Sally Chan, Youngbin Kim
